""The Stuff Inside Matters Most." We're not about labels. Never have been. We're about making the world's finest bourbon. That's why we've stayed true to our distilling traditions for 213 years. When you're that dedicated to what you put into something, people can trust what comes out of it. In every rich, satisfying sip of Jim Beam White you can enjoy the craftsmanship and heritage that goes into our genuine Kentucky bourbon. For 7 generations we've remained loyal to that mission, and to the people who appreciate what's on the inside. " Distillery

"Pale amber color. Wet grain, walnut, rye toast, and caramel aromas have a worty edge and follow through to a supple, dryish medium-to-full body with prominent notes of wet grain and stones. Finishes nicely with a sweet caramel, creamy vanilla, limestone,and white pepper fade. A solid mixing option, especially for a Sazerac. 86 points" Beverage Testing Institute

"Deep amber color. Vanilla and caramel fudge, licorice, peanut, and wet wood aromas. a round entry leads to a smooth dryish medium-full to-bodied palate with brown sugar, spicy rye, licorice and brown spice flavors. Finishes with a somewhat lean and tannic wood spice fade. Develops nicely with a little water—a good one to work on and savor over time. 90 points" Beverage Testing Institute

" Rich, buttery nose with hints of raisins and honey; flavors include vanilla, honey, oranges, and a well balanced backdrop of leather and spice." Wine Enthusiast