"A nose offering smokey, herbal and honey/maple elements; the Seagram's Seven Crown is a smooth bodied, apricot flavored, buttery delight." Beverage Testing Institute

Secret formula created by M.W. Heron, a bartender in New Orleans in the 1880sFull-bodied with a touch of sweetnessKnown throughout the world as The Grand Old Drink of the SouthEnjoyed by itself, or mixed in traditional drinks or specialty cocktails such as the Alabama SlammerLine extensions include 100 Proof Southern Comfort & Southern Comfort Reserve.

"Deep amber color. Buttery praline, wet grain, and white pepper aromas. A supple entry leads to a dryish medium-full body of buttered nut toast, caramel corn, anise, white ash and pepper. Finishes with a hot peppercorn, buttercream, licorice and honey fade. Needs a touch of spring water to tame this nicely. A rock solid bourbon. 89 points" Beverage Testing Institute

"Deep amber color with an olive hue. Buttery caramel, toasted nut, and delicate anise cookie dough aromas. A round, supple entry leads to a fruity medium-full body of chocolate covered caramel corn, rich baking spice, pink peppercorns, and nutty bread dough flavors. Finishes with a sweet and spicy honeyed rye, toffee, pepper, and mineral fade. This is a delicious and instantly appealing bourbon that will shine in cocktails, particularly Manhattans. 90 points" Beverage Testing Institute