Introducing Lucid Absinthe Superieure. Lucid represents a breakthrough product for the U.S. market, as it is the first true, Grande Wormwood-based Absinthe of its type since before prohibition. Unlike imitators in the U.S. and many of the so-called "Absinthe" products that litter the international markets, lucid is crafted directly from select whole herbs, including Grande Wormwood, and never from cheaper assemblages, macerations, extracts or oils.

First produced in 1805, Pernod is the oldest and most international of the French aniseed spirit brands. It is present on the 5 continents and in around 170 countries. The skilful blending of star-anise essences and aromatic herbs used to produce the unique flavour of this distilled spirit is a closely guarded secret. Pernod is enjoyed diluted with cold water in France and, as a long drink, with soda or fruit juice elsewhere in the world.

A subtle blend of star anise from China, licorice from the Mediterranean, and aromatic herbs from Provence. Those ingredients, which Ricard specialists collect from the furthest frontiers of the Orient, underscore the care that goes into producing Ricard and guarantee the quality of its taste. Next comes the ritual moment when a splash of water gives a glass of Ricard its first frisson of freshness, followed by the first sip in which it reveals the infinite wealth and generosity of its flavors.

Handpicked small white blossoms from the French Alps where elder bushes grow abundantly were preferred for the maceration. Hungarian and Romanian gypsies trawl the mountain-sides to handpick the small white blossoms.